Lightweight shampoo that clarifies, enhances volume and restores movement in finer hair.

Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine colour-treated hair.

Lift your hair to Sierra Nevada heights with a lightweight shampoo that never drags you down. Not only does it lift your roots, but also clarifies buildup, resulting in a refreshed scalp and peak hair with soft volume that moves with you.

Even if you’re gluten-free, you’ll love the power of Wheat Protein for adding volume, plus Eucalyptus Leaf Extract that supports hair follicles for optimal growth.

Wild Rose creates a base for citrusy Grapefruit and warm Cedarwood for a unique aromatherapy experience.

Before / After

• Cleanses and removes buildup
• Adds volume and movement
• Doesn’t weigh hair down
• ZeroSulfate®, 100% Vegan Formula
• Color protection from patented Antifade Complex®

How To Use

• Wash away buildup with an intoxicating aroma.
• Apply a dime-sized amount to wet hair at the scalp.
• Use fingertips to work into a lather and work down to the ends, focusing on the scalp first.
• Rinse.
• For extra cleansing, repeat.
• For the most volume, follow with Pure Volume Conditioner and
• Style + Protect Instant Levitation Mist

Pure Ingredients. We use a carefully selected balance of sustainable, naturally-derived ingredients that get you immediate results.

Full ingredient list: AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE